Amazon case study: how Symbeauty passed €20,000 a day in 19 months
Supplements · Amazon IT · from launch to €20,000 a day in 19 months, with the account built from scratch.
We manage €100 million in Amazon revenue a year for brands and manufacturers selling across 22 marketplaces. Seller and Vendor. Certified by Amazon: Amazon SPN, Amazon Ads Advanced, Amazon DSP Advanced and Amazon Gold Partner. On Amazon since 2011 — 15 years — and based in Italy.
A verified, certified service provider in Amazon’s official Service Provider Network.
Official recognition under the Amazon Europe Agency programme, 2026 edition.
Advanced Amazon Ads partner: certified management of Sponsored Products, Sponsored Brands and Sponsored Display.
Direct access to Amazon DSP and Amazon Marketing Cloud for programmatic campaigns, retargeting and audience measurement.
Partner in the Amazon EU Agency Program
Account not open yet? Let’s open it together: category, brand and catalogue set up before the first sale, so none of it has to be redone later. Talk to us before you open it.
Most agencies talk about Seller Central, because most of their clients sell there. Large manufacturers usually do not: Amazon buys from them, and the relationship is a supplier relationship. That is a different job — negotiating terms, handling chargebacks and deductions, Co-op and MDF agreements, A+ Premium content, coupons and advertising campaigns.
One thing worth saying plainly, because agencies are vague about it: Vendor is an invitation-only programme: you cannot apply for it, and no agency can get you in. If you have not been invited, Seller is the channel to work on.
Six integrated areas covering every lever of growth on Amazon — in Europe and beyond: we work across Italy, Germany, France, Spain, the Netherlands, Belgium, Ireland, Sweden, Poland and Turkey.
Send us the account and the market you care about. We will look at it and tell you what we see — free, and without a sales call attached.
Weekly updates, a live KPI dashboard and clear governance. Production is done in-house — listings, images, A+ content, campaigns — and it is density, not size, that makes the difference.
Our mandates run 3 years on average. On this channel that is the number that matters: anyone can win an account, and the ones who do the work keep it.
A full read of the account, the competitors and the category. We tell you what we found before you commit to anything.
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We set the KPIs that actually matter, allocate budget across formats — Sponsored, DSP — and lay out a plan with dates on it.
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The operations team puts the strategy into practice: SEO copy, A+ content, advertising campaigns and reporting wired into a dashboard.
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We gather solid data, measure the results against the KPIs we agreed, and scale hard on the campaigns that make money.
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The work never stops: Buy Box defended, creative testing, expansion into other European marketplaces, and account health protected against suspension.
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We publish floors and single cases, not averages. Averages flatter, and on Amazon they hide the accounts that did nothing.
Supplements · Amazon IT · from launch to €20,000 a day in 19 months, with the account built from scratch.
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Automotive lubricants · Amazon IT and DE · 24+ months. Buy Box, sales and brand share of voice all growing, through dynamic pricing and compliance.
Most of the brands we work with are bound by non-disclosure agreements, so we do not name them. The ones below chose to say so publicly, on Google.
We leave their words in Italian, the language they were written in. Translating a review would mean putting words in a client’s mouth — and the language itself tells you something useful: these are Italian manufacturers and brands, which is exactly the kind of account we run every day.
A group that lets its agency publish its name is a group that did not ask the question. So we do not offer reference calls either. What we offer instead is the only proof that means anything at this level: we analyse your account before you commit to anything — the data, the performance history and the compliance position — and we show you what we found.
(24 verified Google reviews)
We work with two engagement models, sized on catalogue and volume. Every fee is stated openly and quoted excluding VAT. Which one fits is something we tell you after we have looked at your account — not before.
A monthly retainer sized on the catalogue, the marketplaces in scope and the services running.
A reduced monthly fee plus a share of the incremental revenue we generate. Interests fully aligned — the model most clients choose, and the right one for a brand in a scaling phase.
Number of SKUs, category complexity, how many marketplaces are in scope, advertising volume, whether Brand Registry is in place, and Seller versus Vendor.
On the projects we run, the investment usually pays for itself by the second or third quarter, once falling ACoS and organic growth start covering the fee. That is not a guarantee, and it depends on the margin you start from.
It depends on the catalogue, the marketplaces in scope, advertising volume and which services are active. We work with two engagement models — a monthly fee sized on the account, or a reduced fee plus a share of the incremental revenue we generate. We tell you which one fits after we have looked at your account, not before.
All the main European marketplaces: Italy, Germany, France, Spain, the Netherlands, Belgium, Ireland, Sweden, Poland and Turkey. On request also accounts in the United States and Japan — in total we work across 22 marketplaces. Each one gets its own strategy and its own localised analysis: a European rollout is not a translation exercise.
The first measurable movement shows within 30 to 60 days. Structural results take 90 to 120 days. Scaling happens progressively in the months after the initial tests.
Anyone promising a transformation in the first quarter is selling you the quarter, not the result.
An active Seller or Vendor Central account — or one in approval — a catalogue with EAN/UPC codes, and a proper advertising budget: on Amazon you start with a structure, not just an open account.
If you do not have the account yet, we open it with you at no cost, and starting with the category, brand and catalogue set up properly saves you redoing them later.
Yes — and you do not have to take our word for it: you can check it yourself, from your own seller account. When an agency is certified, Amazon lists it in the directory of authorised partners, which any seller can consult from Seller Central. Agencies that are not authorised do not appear there.
We hold four: Amazon SPN, Amazon Ads Advanced, Amazon DSP Advanced and Amazon Gold Partner. The last one is awarded under the Amazon Europe Agency Program.
If we were already running a company like yours, we would not take you on. That is the rule we use to choose clients: we work with brands in different categories, that do not end up competing on the same search — and that can sometimes help each other.
So when you receive our proposal, you already know we are not working for someone else in your market.
There is no lock-in: every contract we sign has an early termination clause. We suggest thinking in terms of at least six months and prefer twelve, but that is a recommendation, not an obligation.
What we do not do is three-month engagements. Not out of rigidity: in three months it takes longer to understand a business than is left to grow it, and promising you results in that window would not be true. We would rather say so upfront.
Honestly, no — and it is worth explaining why rather than giving you a vague answer.
Most of the brands we work with are bound by non-disclosure agreements, so we do not name them. Most of them also work in Italian, so a reference call would not tell you much.
What we offer instead is the only proof that means anything at this level: we analyse your account before you commit to anything. We read the data, the performance history and the compliance position, and we show you what we found. You will learn more about us from that half hour than from any reference.
It is the first objection we hear from manufacturers, and it is a fair one. The answer is that on Amazon you decide your pricing policy — provided you have control of your brand.
The levers, in the order you use them: you recommend a public list price to your resellers — recommend, not impose, because imposing resale prices is unlawful; then the relationship you have with your network does the work; and it remains your decision whether to keep supplying those who ignore it. If the network is too loose and the product gets away from you, there is a last lever: the Transparency programme, which ties units to your brand and cuts out anyone who did not buy from you.
Not if it is set up properly, and we never advise working on a single channel. Amazon is the fastest starting point because the demand is already there, but growth is built across several platforms: other marketplaces, your own e-commerce, the channels where your product makes sense.
When people ask us «Amazon or our own store?», the answer is both: each channel has its trade-offs, and none of them should be carrying all of your revenue.
The truth on this one: Amazon is strict on returns and the policy leans towards the buyer. That cannot be removed, and it is fair to know it before you start.
What can be done is to use returns as information. When a product comes back there is almost always something to fix — a photograph promising more than the product delivers, a size written badly, packaging that does not protect. The work is bringing returns down to a tolerable share of sales, and keeping them there.
It works the way it already does for the accounts we run outside Italy: 17 of our accounts are European and 2 are in North America. Reporting, calls and day-to-day work happen in English, in your time zone where it matters.
Being based in Europe is the point, not a complication. VAT and OSS positions, EPR registers, packaging and WEEE obligations, the GPSR requirement for an economic operator established in the Union — these are the rules that take listings down for manufacturers based outside the EU, and they are rules we deal with as routine rather than as research.
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